Digital Content Portfolio

Below are some hand-picked highlights of digital content that I've produced. If you're looking for Paid Social portfolio, you can find this here.

THE INFINITE SOFA

Producer & Co-Creator

In response to the challenges created by COVID-19, I teamed up with the award winning comedian, Stuart Goldsmith, to create an interactive, online chat show.

 

Bridging the gap between audiences and the world's top comedic talents (inc Russell Howard, James Acaster & Nish Kumar), the show has gone on to receive 500k+ Twitch views and spawn a vibrant community. Responsibilities include:

 

  • Technical producing of the live Twitch show

  • Social media promotion and community management

  • YouTube channel management (YouTube.com/ComComPod)

  • Collaborating on formats and talent booking

 

We've also produced tailored shows for corporate clients including Aviva, CALM, The Hive Group and Invesco.

THORPE PARK FRIGHT NIGHTS

Production, Shooting & Editing

While running the Paid Social campaign for Thorpe Park Resort's FRIGHT NIGHTS, it became evident that we didn't have enough assets specifically produced for social. Thus, at short notice, we arranged a shoot on the press night.

Footage was captured and edited to be used across a variety of aspect ratios to fully utilise advertising platforms, from Instagram Stories to YouTube Pre-Roll. After implementing these new creatives, there was a significant uplift in CTR and CPA with prospecting audiences.

THE RADIO ACADEMY

Digital Content & Live Streaming Producer

In November 2020, I joined The Radio Academy team to produce digital content and manage the on demand platform for The Radio Academy Festival 2020. Instead of a full one day in a conference venue, people met online across five afternoons from Monday 9th to Friday 13th November, on a special online events platform.

Following that, I continue to work with the non-profit organisation as a live streaming producer for online webinars including Women In Radio, ROAR (Race On Audio & Radio) and Disability In Radio.

THE ANGRY MICROWAVE  |  PUBLICATION

Website Development & Editorial

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The Angry Microwave is my personal publication where we've been accredited and covered events including the Edinburgh Festival Fringe, BBC Radio 1's Big Weekend and several film junkets along with regional theatrical productions at the Marlowe Theatre and the London's West End.

I designed the website from a Wordpress base with custom HTML elements on top, all hosted on my own servers. At the peak on the site, we saw 10,000 unique visitors per month. Due to work commitments and the pandemic, the site has slowed down, however we continue to push new projects out on our YouTube channel.

BALANCING ACTS WITH STEVE WHITELEY

REBRANDING & CONSULTANCY

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In late 2020, I teamed up with Steve Whiteley to rebrand his podcast, Balancing Acts.

 

Producing a brand new visual style from scratch with templates for social assets and YouTube channel, this was a chance to flex my design skills on an original project.

© 2021 by Callum Moorin