Paid Social Portfolio

Below are some hand-picked examples of Paid Social projects I've been involved in. Please note, this is a work in progress and currently being updated.

BRIGHT NETWORK  |  IEUK

Paid Social Manager | Fixed Term Contract

Working with one of the UK's leading graduate recruiter to launch a Paid Social campaign to promote their virtual internship experience.

Through a tiered advertising campaign through Facebook, Instagram, Spotify and YouTube, there were 12,000 sign ups as a direct results of the paid content. The cost per lead was 73% lower that the target set by the client.

Not only was there an incredibly low CPA, but it also achieved the target of ensuring the scheme received a diverse range of applications with 56% female, 56% BAME, and 41% First Gen Uni or Free School Meals

© 2021 by Callum Moorin